Tradeshows are a great way to give and get a lot of different things. Tradeshows can offer incredible insights during the research of a particular product. They also serve as a platform for viewing all your possible competition in one place at one time. This is handy when evaluating the marketplace and gathering competitor information.
Tradeshows are also a form of Dog & Pony Show for new products looking for exposure and feedback. They allow you to show and tell without the problems of having to have the product on the market yet. This is a great way for specific enduser to give you important direct industry feedback on your product or service.
One of the most enjoyable and rewarding experiences that you can have as an inventor is direct feedback from end users in the marketplace!
But tradeshows are not all fun and games. Be prepared to stand on your feet and talk for eight to twelve hours a day. Talking about your ideas is great when it's to a small group of friends or to a business associate, but at a trade show, you must be prepared to say the same thing over and over againΓÇöhundreds, even thousands of times, to people who will ask the most inane questions about your product. If your patience wears thin easily, have someone else do your trade show presentations.
Then there is the issue of money... tradeshows don't come cheap. Click on the Button "COSTS" to see the finances involved in your average tradeshow.
If trade shows don't scare you, then there are many types of conventions in which you might want to participate. The two most important are invention shows and industry tradeshows. Click on the Buttons "TRADE SHOWS" and "INVENTION SHOWS" to learn more about these different type of events.
